{"id":9724,"date":"2020-10-10T08:59:01","date_gmt":"2020-10-10T08:59:01","guid":{"rendered":"https:\/\/spa4u.net\/?p=9724"},"modified":"2020-10-10T09:59:30","modified_gmt":"2020-10-10T09:59:30","slug":"kham-pha-03-bi-quyet-quan-ly-salon-toc-thanh-cong","status":"publish","type":"post","link":"https:\/\/spa4u.net\/vi\/kham-pha-03-bi-quyet-quan-ly-salon-toc-thanh-cong\/","title":{"rendered":"Kh\u00e1m ph\u00e1 03 b\u00ed quy\u1ebft qu\u1ea3n l\u00fd salon t\u00f3c th\u00e0nh c\u00f4ng"},"content":{"rendered":"

\u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t salon t\u00f3c, ng\u01b0\u1eddi qu\u1ea3n l\u00fd ph\u1ea3i b\u1ecf ra r\u1ea5t nhi\u1ec1u t\u00e2m s\u1ee9c c\u0169ng nh\u01b0 ti\u1ec1n b\u1ea1c v\u1edbi k\u1ef3 v\u1ecdng c\u01a1 s\u1edf kinh doanh c\u1ee7a m\u00ecnh ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng. V\u00e0 \u0111\u1ec3 s\u1ed1ng s\u00f3t trong ng\u00e0nh d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p \u0111\u1ea7y c\u1ea1nh tranh n\u00e0y, d\u01b0\u1edbi \u0111\u00e2y ch\u00ednh l\u00e0 03 b\u00ed quy\u1ebft qu\u1ea3n l\u00fd salon t\u00f3c b\u1ea1n c\u1ea7n n\u1eafm r\u00f5 nh\u01b0 l\u00f2ng b\u00e0n tay.<\/span><\/p>\n

1. Con ng\u01b0\u1eddi ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u cho s\u1ef1 th\u00e0nh c\u00f4ng<\/b><\/h3>\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean v\u1eeba c\u00f3 tay ngh\u1ec1 gi\u1ecfi, v\u1eeba c\u00f3 t\u00e1c phong chuy\u00ean nghi\u1ec7p ch\u00ednh l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn nh\u1ea5t c\u1ee7a m\u1ed9t c\u01a1 s\u1edf kinh doanh, nh\u1ea5t l\u00e0 \u1edf ng\u00e0nh ngh\u1ec1 d\u1ecbch v\u1ee5. L\u00e0 ch\u1ee7 c\u1ee7a m\u1ed9t salon t\u00f3c, b\u1ea1n kh\u00f4ng th\u1ec3 xem nh\u1eb9 vi\u1ec7c tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 – n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 a. Tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1:<\/strong><\/h4>\n

T\u00f9y thu\u1ed9c v\u00e0o kinh nghi\u1ec7m v\u00e0 k\u1ef9 n\u0103ng c\u00e1 nh\u00e2n, nh\u00e2n vi\u00ean c\u1ee7a m\u1ed9t salon t\u00f3c \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u c\u1ea5p b\u1eadc kh\u00e1c nhau: th\u1ee3 ch\u00ednh, th\u1ee3 ph\u1ee5, h\u1ecdc vi\u1ec7c,…v\u1edbi nhi\u1ec1u nghi\u1ec7p v\u1ee5 \u0111a d\u1ea1ng nh\u01b0 t\u1ea1o m\u1eabu t\u00f3c (c\u1eaft – u\u1ed1n – du\u1ed7i), nhu\u1ed9m t\u00f3c, n\u1ed1i t\u00f3c, ch\u0103m s\u00f3c h\u01b0 t\u1ed5n,…V\u1edbi m\u1ed7i v\u1ecb tr\u00ed kh\u00e1c nhau, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n \u0111\u01b0a ra m\u1ed9t chu\u1ea9n m\u1ef1c tuy\u1ec3n d\u1ee5ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u v\u00e0o, c\u0169ng nh\u01b0 ti\u1ebft ki\u1ec7m th\u1eddi gian l\u1ef1a ch\u1ecdn \u1ee9ng vi\u00ean.<\/span><\/p>\n

V\u00ed d\u1ee5: Th\u1ee3 ch\u00ednh c\u1ea7n y\u00eau c\u1ea7u t\u1eeb 3-\u00a0 5 n\u0103m kinh nghi\u1ec7m, gi\u1ea5y ch\u1ee9ng nh\u1eadn t\u1eeb c\u00e1c trung t\u00e2m \u0111\u00e0o t\u1ea1o th\u1ea9m m\u1ef9 – chuy\u00ean ng\u00e0nh t\u1ea1o m\u1eabu t\u00f3c,…<\/span><\/p>\n

\u00a0 \u00a0 \u00a0 b. \u0110\u00e0o t\u1ea1o ki\u1ebfn th\u1ee9c – k\u1ef9 n\u0103ng v\u00e0 th\u00e1i \u0111\u1ed9 l\u00e0m vi\u1ec7c:<\/strong><\/h4>\n

C\u00e1c k\u1ef9 n\u0103ng m\u00e0 m\u1ed9t nh\u00e2n vi\u00ean salon t\u00f3c c\u1ea7n bi\u1ebft v\u00e0 th\u00e0nh th\u1ee5c ch\u00ednh l\u00e0 tay ngh\u1ec1 l\u00e0m t\u00f3c (t\u1ea1o ki\u1ec3u, c\u1eaft, u\u1ed1n, nhu\u1ed9m); b\u00e1n h\u00e0ng (d\u00e0nh cho m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c – d\u01b0\u1ee1ng t\u00f3c m\u00e0 salon kinh doanh); t\u01b0 v\u1ea5n; th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 ni\u1ec1m n\u1edf v\u00e0 vui v\u1ebb. \u0110\u1ec3 s\u1edf h\u1eefu m\u1ed9t \u0111\u1ed9i ng\u0169 to\u00e0n di\u1ec7n v\u1edbi nh\u1eefng kh\u1ea3 n\u0103ng k\u1ec3 tr\u00ean, b\u1ea1n kh\u00f4ng n\u00ean ph\u1ee5 thu\u1ed9c 100% v\u00e0o y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o ban \u0111\u1ea7u, m\u00e0 c\u1ea7n ph\u1ea3i duy tr\u00ec vi\u1ec7c \u0111\u00e0o t\u1ea1o con ng\u01b0\u1eddi xuy\u00ean su\u1ed1t th\u00f4ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u1ed9i b\u1ed9, t\u00e0i tr\u1ee3 c\u00e1c kh\u00f3a h\u1ecdc b\u00ean ngo\u00e0i, \u0111\u1eb7t ra quy t\u1eafc \u1ee9ng x\u1eed c\u01a1 b\u1ea3n,….<\/span><\/p>\n

\"B\u1ea5t<\/p>\n

B\u1ea5t k\u1ef3 salon t\u00f3c n\u00e0o c\u0169ng mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 tay ngh\u1ec1 cao v\u00e0 th\u00e1i \u0111\u1ed9 l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p<\/span><\/i><\/p>\n

\u00a0 \u00a0 \u00a0 c. C\u00e1c c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd – gi\u00e1m s\u00e1t nh\u00e2n s\u1ef1 kh\u00e1c:<\/strong><\/h4>\n

B\u00ean c\u1ea1nh tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o, c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 c\u00f2n bao g\u1ed3m:<\/span><\/p>\n

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  • Ph\u00e2n b\u1ed5 c\u00f4ng vi\u1ec7c v\u00e0 KPI theo t\u1eebng c\u00e1 nh\u00e2n, \u0111\u1ea3m b\u1ea3o l\u1ecbch l\u00e0m vi\u1ec7c h\u1ee3p l\u00fd v\u00e0 c\u00f4ng b\u1eb1ng.<\/span><\/li>\n
  • Ch\u1ebf \u0111\u1ed9 l\u01b0\u01a1ng th\u01b0\u1edfng r\u00f5 r\u00e0ng, minh b\u1ea1ch v\u00e0 tr\u1ea3 l\u01b0\u01a1ng ch\u00ednh x\u00e1c, \u0111\u00fang h\u1eb9n.<\/span><\/li>\n
  • X\u00e2y d\u1ef1ng c\u00e1c quy \u0111\u1ecbnh n\u1ed9i b\u1ed9 v\u1ec1 vi\u1ec7c ti\u1ebfp \u0111\u00f3n kh\u00e1ch, quy t\u1eafc gi\u1eef g\u00ecn v\u1ec7 sinh,…<\/span><\/li>\n
  • \u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c \u0111\u1ecbnh k\u1ef3 d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed3ng nghi\u1ec7p.<\/span><\/li>\n
  • T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i teambuilding, g\u1eafn k\u1ebft t\u1eadp th\u1ec3.<\/span><\/li>\n<\/ul>\n

    2. Qu\u1ea3n l\u00fd t\u1ed3n kho v\u00e0 doanh thu l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn<\/b><\/h3>\n

    Ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd chi ph\u00ed (ph\u1ea7n l\u1edbn l\u00e0 v\u1ec1 h\u00e0ng h\u00f3a – nguy\u00ean li\u1ec7u nh\u1eadp kho) v\u00e0 doanh thu mang l\u1ea1i ch\u00ednh l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 b\u1ea1n thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn \u201ckh\u1ed5ng l\u1ed3\u201d.\u00a0<\/span><\/p>\n

    \u00a0 \u00a0 \u00a0 a. Qu\u1ea3n l\u00fd t\u1ed3n kho salon t\u00f3c:<\/strong><\/h4>\n

    H\u00e0ng h\u00f3a c\u1ee7a m\u1ed9t salon t\u00f3c c\u00f3 th\u1ec3 chia th\u00e0nh 03 nh\u00f3m ch\u00ednh nh\u01b0 sau:<\/span><\/p>\n

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    • M\u1ef9 ph\u1ea9m – d\u01b0\u1ee3c ph\u1ea9m d\u00e0nh cho vi\u1ec7c b\u00e1n h\u00e0ng (d\u1ea7u g\u1ed9i chuy\u00ean d\u1ee5ng cho t\u00f3c nhu\u1ed9m, tinh d\u1ea7u d\u01b0\u1ee1ng t\u00f3c,…)<\/span><\/li>\n
    • Nguy\u00ean v\u1eadt li\u1ec7u – s\u1ea3n ph\u1ea9m d\u00e0nh cho c\u00e1c d\u1ecbch v\u1ee5 l\u00e0m t\u00f3c (thu\u1ed1c nhu\u1ed9m, d\u1ea7u \u1ee7 t\u00f3c, d\u1ea7u g\u1ed9i nhi\u1ec1u nh\u00e3n hi\u1ec7u,…)<\/span><\/li>\n
    • C\u00e1c m\u00e1y m\u00f3c thi\u1ebft b\u1ecb h\u1ed7 tr\u1ee3 (m\u00e1y h\u1ea5p d\u1ea7u, m\u00e1y s\u1ea5y,…)<\/span><\/li>\n<\/ul>\n

      \u0110a d\u1ea1ng v\u1ec1 lo\u1ea1i h\u00ecnh, nh\u00e3n h\u00e0ng v\u00e0 c\u1ea3 gi\u00e1 tr\u1ecb, vi\u1ec7c ki\u1ec3m k\u00ea v\u00e0 ghi nh\u1eadn s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng xu\u1ea5t – nh\u1eadp g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3, theo d\u00f5i t\u00ecnh tr\u1ea1ng h\u00e0ng. L\u00fac n\u00e0y, h\u00e0ng h\u00f3a d\u1ec5 b\u1ecb hao h\u1ee5t, m\u1ea5t c\u1eafp; kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng hay \u0111i\u1ec1u ki\u1ec7n b\u1ea3o qu\u1ea3n;…d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c v\u00e0 l\u1ed7 v\u1ed1n.<\/span><\/p>\n

      \"Kho<\/p>\n

      Kho h\u00e0ng h\u00f3a c\u1ee7a salon t\u00f3c l\u01b0u tr\u1eef r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m, m\u00e1y m\u00f3c, c\u00e1c d\u1ee5ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111a d\u1ea1ng<\/span><\/i><\/p>\n

      \u00a0 \u00a0 \u00a0 b. Qu\u1ea3n l\u00fd doanh thu:<\/strong><\/h4>\n

      \u0110\u1ec3 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eb1m l\u00f2ng nh\u1eefng ti\u00eau ch\u00ed nh\u01b0 sau:<\/span><\/p>\n

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      • H\u1ec7 th\u1ed1ng h\u00f3a danh m\u1ee5c d\u1ecbch v\u1ee5, gi\u00e1 c\u1ea3 \u0111\u1ec3 thao t\u00e1c b\u00e1n h\u00e0ng, t\u00ednh to\u00e1n v\u00e0 xu\u1ea5t h\u00f3a \u0111\u01a1n nhanh ch\u00f3ng.<\/span><\/li>\n
      • L\u01b0u gi\u1eef t\u1ea5t c\u1ea3 h\u00f3a \u0111\u01a1n, ch\u1ee9ng t\u1eeb v\u00e0 l\u1ecbch s\u1eed giao d\u1ecbch \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu doanh thu th\u1ef1c t\u1ebf.<\/span><\/li>\n
      • H\u1ed7 tr\u1ee3 \u0111a d\u1ea1ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n: ti\u1ec1n m\u1eb7t, th\u1ebb t\u00edn d\u1ee5ng, chuy\u1ec3n kho\u1ea3n, tr\u1ea3 g\u00f3p,..<\/span><\/li>\n
      • B\u00e1o c\u00e1o doanh thu th\u1ef1c t\u1ebf (real- time) v\u00e0 theo \u0111\u1ecbnh k\u1ef3 (theo ng\u00e0y, th\u00e1ng, qu\u00fd ho\u1eb7c n\u0103m).<\/span><\/li>\n<\/ul>\n

        V\u00e0 t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd n\u00e0y, b\u1ea1n kh\u00f4ng th\u1ec3 ho\u00e0n t\u1ea5t m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 nhanh g\u1ecdn b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p ghi ch\u00e9p th\u1ee7 c\u00f4ng \u0111\u01b0\u1ee3c, m\u00e0 thay v\u00e0o \u0111\u00f3, c\u1ea7n m\u1ed9t \u1ee9ng d\u1ee5ng qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u k\u1ec3 tr\u00ean.<\/span><\/p>\n

        3. \u0110a d\u1ea1ng h\u00f3a c\u00e1c k\u00eanh qu\u1ea3ng b\u00e1 – ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng:<\/b><\/h3>\n

        \u0110em l\u1ea1i doanh thu v\u00e0 danh ti\u1ebfng cho c\u1eeda h\u00e0ng, kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m h\u01a1n c\u1ea3. V\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed9t salon t\u00f3c, b\u1ea1n c\u1ea7n t\u00edch c\u1ef1c qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 \u0111\u01b0a ra nh\u1eefng ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i – ch\u0103m s\u00f3c d\u00e0nh cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

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        • Kh\u1ea3o s\u00e1t ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 sau m\u1ed7i l\u1ea7n tr\u1ea3i nghi\u1ec7m, \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1ec9 ra \u0111i\u1ec3m h\u00e0i l\u00f2ng v\u00e0 \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n c\u1ee7a d\u1ecbch v\u1ee5.<\/span><\/li>\n
        • Qu\u1ea3ng c\u00e1o c\u00e1c c\u00e1c review t\u00edch c\u1ef1c tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, google t\u00ecm ki\u1ebfm,…<\/span><\/li>\n
        • Th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i chung v\u00e0 ri\u00eang cho 02 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 m\u1edbi. (V\u00ed d\u1ee5: gi\u1ea3m gi\u00e1 cho l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u1ebfn ti\u1ec7m, t\u00edch \u0111i\u1ec3m, qu\u00e0 t\u1eb7ng sinh nh\u1eadt,…)<\/span><\/li>\n<\/ul>\n

          \"C\u00e1c<\/p>\n

          C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i lu\u00f4n l\u00e0 ph\u01b0\u01a1ng ph\u00e1p marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh d\u1ecbch v\u1ee5 l\u00e0m \u0111\u1eb9p<\/span><\/i><\/p>\n

          \u0110\u1ec3 l\u00e0m t\u1ed1t nh\u1eefng c\u00f4ng vi\u1ec7c k\u1ec3 tr\u00ean, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng tin kh\u00e1ch h\u00e0ng chu\u1ea9n x\u00e1c, bao g\u1ed3m c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch c\u0169 – m\u1edbi. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n v\u00e0 thu th\u1eadp k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t online hay qua tin nh\u1eafn, tr\u00e1nh nh\u1ea7m l\u1eabn khi \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,..<\/span><\/p>\n

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