{"id":9561,"date":"2020-06-18T20:08:39","date_gmt":"2020-06-18T20:08:39","guid":{"rendered":"https:\/\/spa4u.net\/?p=9561"},"modified":"2020-07-05T05:18:39","modified_gmt":"2020-07-05T05:18:39","slug":"kinh-nghiem-de-quan-ly-spa-hieu-qua","status":"publish","type":"post","link":"https:\/\/spa4u.net\/vi\/kinh-nghiem-de-quan-ly-spa-hieu-qua\/","title":{"rendered":"Kinh nghi\u1ec7m \u0111\u1ec3 qu\u1ea3n l\u00fd spa hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

L\u00e0m \u0111\u1eb9p l\u00e0 m\u1ed9t ng\u00e0nh d\u1ecbch v\u1ee5 xu h\u01b0\u1edbng v\u00e0 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea1nh tranh. B\u1ea1n \u2013 m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u0111am m\u00ea v\u00e0 mong mu\u1ed1n s\u1edf h\u1eefu m\u1ed9t spa cho ri\u00eang m\u00ecnh \u2013 c\u1ea7n m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n \u0111\u1ec3 qu\u1ea3n l\u00fd spa th\u00e0nh c\u00f4ng, ph\u00e1t tri\u1ec3n \u0111\u01b0\u1eddng d\u00e0i. D\u00f9 b\u1ea1n s\u1ebd g\u1eb7p m\u1ed9t v\u00e0i kh\u00f3 kh\u0103n trong giai \u0111o\u1ea1n ban \u0111\u1ea7u nh\u01b0ng c\u00e1c \u201cb\u00ed k\u00edp\u201d d\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a h\u1eefu \u00edch, gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

1. L\u1ef1a ch\u1ecdn lo\u1ea1i h\u00ecnh kinh doanh spa ph\u00f9 h\u1ee3p<\/strong><\/em><\/h3>\n\n\n\n

Hi\u1ec7n nay, c\u00f3 4 lo\u1ea1i h\u00ecnh spa ph\u1ed5 bi\u1ebfn nh\u1ea5t, \u0111\u00f3 l\u00e0 day spa (spa trong ng\u00e0y), hotel\/resort spa, medical spa (spa \u0111i\u1ec1u tr\u1ecb), destination spa (spa \u0111i\u1ec3m \u0111\u1ebfn). M\u1ed7i lo\u1ea1i spa \u0111\u1ec1u s\u1edf h\u1eefu nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau.<\/p>\n\n\n\n

Day spa (spa trong ng\u00e0y)<\/em><\/h4>\n\n\n\n

\u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh spa ph\u1ed5 bi\u1ebfn nh\u1ea5t, cung c\u1ea5p d\u1ecbch v\u1ee5 theo th\u1eddi gian, k\u00e9o d\u00e0i trong v\u00e0i gi\u1edd cho \u0111\u1ebfn m\u1ed9t ng\u00e0y v\u00e0 bao g\u1ed3m nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111a d\u1ea1ng nh\u01b0 massage, ch\u0103m s\u00f3c da m\u1eb7t, t\u1ea9y t\u1ebf b\u00e0o ch\u1ebft,\u2026Day spa c\u1ea7n s\u1ef1 \u0111\u1ea7u t\u01b0 kh\u00e1 l\u1edbn v\u1ec1 m\u1eb7t trang thi\u1ebft b\u1ecb, c\u00f3 kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 h\u1ea7u h\u1ebft m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng, y\u00eau c\u1ea7u s\u1ef1 linh ho\u1ea1t trong vi\u1ec7c s\u1eafp x\u1ebfp th\u1eddi l\u1ecbch h\u1eb9n cho \u0111\u1ebfn t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Hotel\/Resort spa<\/em><\/h4>\n\n\n\n

C\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 resort cao c\u1ea5p lu\u00f4n lu\u00f4n cung c\u1ea5p d\u1ecbch v\u1ee5 spa chuy\u00ean nghi\u1ec7p nh\u01b0 l\u00e0 m\u1ed9t ti\u1ec7n \u00edch \u0111i k\u00e8m khi ngh\u1ec9 d\u01b0\u1ee1ng. So s\u00e1nh v\u1edbi c\u00e1c lo\u1ea1i h\u00ecnh spa kh\u00e1c, c\u00e1c tr\u1ea3i nghi\u1ec7m th\u01b0 gi\u00e3n kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t, tuy nhi\u00ean m\u1ee9c gi\u00e1 kh\u00e1 cao v\u00e0 tr\u00ecnh \u0111\u1ed9 c\u1ee7a chuy\u00ean vi\u00ean c\u0169ng b\u00e0i b\u1ea3n h\u01a1n.. L\u00fac n\u00e0y, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd cao c\u1ea5p h\u01a1n, y\u00eau c\u1ea7u m\u1ed9t \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n v\u00e0 \u0111\u00e1p \u1ee9ng chu\u1ea9n m\u1ef1c c\u1ee7a kh\u00e1ch s\u1ea1n\/resort.<\/p>\n\n\n\n

Destination spa (Spa \u0111i\u1ec3m \u0111\u1ebfn)<\/em><\/h4>\n\n\n\n

\u0110em \u0111\u1ebfn c\u00e1c l\u1edbp h\u1ecdc k\u1ef9 n\u0103ng ng\u1eafn h\u1ea1n, spa \u0111i\u1ec3m \u0111\u1ebfn ph\u1ee5c v\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n h\u1ecdc h\u1ecfi v\u00e0 t\u1ef1 m\u00ecnh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00e1 nh\u00e2n ho\u1eb7c \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch s\u1edf h\u1eefu m\u1ed9t spa ri\u00eang. V\u1edbi s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n \u0111\u01b0a ra m\u1ed9t k\u1ebf ho\u1ea1ch marketing c\u1ee5 th\u1ec3 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean social media theo \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed1i t\u01b0\u1ee3ng, m\u1edf c\u00e1c workshop mi\u1ec5n ph\u00ed,\u2026\u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh thu.<\/p>\n\n\n\n

Medical spa (Spa \u0111i\u1ec1u tr\u1ecb)<\/em><\/h4>\n\n\n\n

Medical spa s\u1edf h\u1eefu th\u1ebf m\u1ea1nh v\u1edbi c\u00e1c li\u1ec7u tr\u00ecnh \u0111i\u1ec1u tr\u1ecb, ph\u1ee5c h\u1ed3i b\u00e0i b\u1ea3n v\u1ec1 ki\u1ebfn th\u1ee9c c\u0169ng nh\u01b0 k\u1ef9 n\u0103ng y t\u1ebf gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111ang g\u1eb7p ph\u1ea3i v\u1ec1 s\u1ee9c kh\u1ecfe c\u00e1 nh\u00e2n. V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, nh\u00e0 qu\u1ea3n l\u00fd spa c\u1ea7n ch\u00fa tr\u1ecdng nhi\u1ec1u v\u1ec1 nh\u00e2n s\u1ef1, \u0111\u1eb7c bi\u1ec7t l\u00e0 y b\u00e1c s\u0129 hay chuy\u00ean vi\u00ean c\u00f3 tr\u00ecnh \u0111\u1ed9, gi\u1ea5y ph\u00e9p ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea1t chu\u1ea9n v\u00e0 d\u1ee5ng c\u1ee5 y t\u1ebf, ph\u01b0\u01a1ng th\u1ee9c ch\u1eefa tr\u1ecb hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

\"Kinh
Spa \u0111i\u1ec1u tr\u1ecb ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong ng\u00e0nh d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c – l\u00e0m \u0111\u1eb9p <\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

2. Trau d\u1ed3i v\u00e0 n\u00e2ng cao ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh<\/strong><\/em><\/h3>\n\n\n\n

\u0110\u1ec3 n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh, ng\u01b0\u1eddi qu\u1ea3n l\u00fd spa kh\u00f4ng ch\u1ec9 c\u1ea7n l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c qu\u1ea3n tr\u1ecb v\u1eadn h\u00e0nh m\u00e0 c\u00f2n ph\u1ea3i li\u00ean t\u1ee5c m\u1edf r\u1ed9ng, t\u00edch l\u0169y ki\u1ebfn th\u1ee9c c\u0169ng nh\u01b0 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n. Tham gia c\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 t\u1eebng ph\u01b0\u01a1ng ph\u00e1p ch\u0103m s\u00f3c, ch\u1ebf \u0111\u1ed9 dinh d\u01b0\u1ee1ng, c\u00e1c th\u00f3i quen khoa h\u1ecdc hay th\u1eadm ch\u00ed v\u1ec1 m\u00e1y m\u00f3c, thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ebd mang \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch v\u00f4 c\u00f9ng l\u1edbn:<\/p>\n\n\n\n

  • C\u1eadp nh\u1eadt c\u00f4ng ngh\u1ec7 spa \u2013 th\u1ea9m m\u1ef9 m\u1edbi nh\u1ea5t \u0111\u1ec3 \u00e1p d\u1ee5ng ch\u1eefa \u0111i\u1ec1u tr\u1ecb<\/li>
  • Th\u1ea5u hi\u1ec3u v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u01b0 v\u1ea5n ch\u00ednh x\u00e1c, t\u1ed5ng quan tr\u00ean nhi\u1ec1u m\u1eb7t t\u1eeb vi\u1ec7c ch\u0103m s\u00f3c, \u0103n u\u1ed1ng, sinh ho\u1ea1t,\u2026<\/li>
  • \u0110\u01b0a ra nh\u1eefng g\u00f3i li\u1ec7u tr\u00ecnh k\u1ebft h\u1ee3p \u0111\u00fang \u0111\u1eafn v\u00e0 hi\u1ec7u qu\u1ea3 cao<\/li>
  • \u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean chuy\u00ean s\u00e2u<\/li><\/ul>\n\n\n\n
    \"Kinh
    N\u00e2ng c\u1ea5p thi\u1ebft b\u1ecb – c\u01a1 s\u1edf v\u1eadt ch\u1ea5t k\u1ef9 thu\u1eadt c\u1ee7a spa s\u1ebd mang \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n <\/figcaption><\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    3. X\u00e2y d\u1ef1ng quy tr\u00ecnh qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n<\/em><\/strong><\/h3>\n\n\n\n

    M\u1ed9t quy tr\u00ecnh qu\u1ea3n l\u00fd theo th\u1ee9 t\u1ef1, ph\u00e2n c\u00f4ng c\u00f4ng vi\u1ec7c r\u00f5 r\u00e0ng tr\u00ean m\u1ecdi m\u1eb7t v\u1eadn h\u00e0nh (nh\u00e2n s\u1ef1, kh\u00e1ch h\u00e0ng, t\u00e0i ch\u00ednh, t\u1ed3n kho) gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian x\u1eed l\u00fd v\u00e0 h\u1ea1n ch\u1ebf c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu v\u00e0 uy t\u00edn c\u1ee7a spa.<\/p>\n\n\n\n

    • Qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh<\/em> gi\u00fap ki\u1ec3m so\u00e1t c\u00e1c kho\u1ea3n thu chi v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh. D\u1ef1a tr\u00ean c\u01a1 s\u1edf n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u vi\u1ec7c b\u00e1n h\u00e0ng, c\u00e2n \u0111\u1ed1i c\u00e1c kho\u1ea3n chi ph\u00ed, gia t\u0103ng l\u1ee3i nhu\u1eadn.<\/li>
    • Qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/em> \u0111\u00f2i h\u1ecfi s\u1ef1 xuy\u00ean su\u1ed1t t\u1eeb giai \u0111o\u1ea1n t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, t\u01b0 v\u1ea5n d\u1ecbch v\u1ee5, tr\u1ea3i nghi\u1ec7m cho \u0111\u1ebfn kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eefng \u0111i\u1ec3m c\u00f2n h\u1ea1n ch\u1ebf v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m<\/li>
    • Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1<\/em> hi\u1ec7u qu\u1ea3 bao g\u1ed3m vi\u1ec7c \u0111\u1ea3m b\u1ea3o ngu\u1ed3n nh\u1eadn s\u1ef1 \u1ed5n \u0111\u1ecbnh, c\u00f3 tay ngh\u1ec1 cao, ch\u00ednh s\u00e1ch l\u01b0\u01a1ng th\u01b0\u1edfng h\u1ee3p l\u00fd, ph\u00e2n chia l\u1ecbch l\u00e0m vi\u1ec7c c\u00f4ng b\u1eb1ng. M\u1ed9t khi vi\u1ec7c qu\u1ea3n l\u00fd \u0111i v\u00e0o n\u1ec1 n\u1ebfp, nh\u00e2n vi\u00ean s\u1ebd g\u1eafn b\u00f3 l\u00e2u d\u00e0i, tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u00e0 ra s\u1ee9c l\u00e0m vi\u1ec7c, h\u1ecdc h\u1ecfi \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n.<\/li>
    • Qu\u1ea3n l\u00fd t\u1ed3n kho <\/em>y\u00eau c\u1ea7u m\u1ed9t h\u1ec7 th\u1ed1ng ch\u00ednh x\u00e1c, ghi nh\u1eadn \u0111\u1ea7y \u0111\u1ee7 m\u1eb7t h\u00e0ng h\u00f3a \u0111ang l\u01b0u tr\u1eef, b\u00e1o c\u00e1o xu\u1ea5t \u2013 nh\u1eadp \u2013 t\u1ed3n theo ng\u00e0y, theo d\u00f5i th\u1eddi gian l\u01b0u kho v\u00e0 h\u1ea1n s\u1eed d\u1ee5ng c\u1ee7a m\u1ef9 ph\u1ea9m.<\/li><\/ul>\n\n\n\n
      \"Kinh
      B\u1ea1n s\u1ebd kh\u00f3 qu\u1ea3n l\u00fd spa hi\u1ec7u qu\u1ea3 khi v\u1eabn duy tr\u00ec c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng <\/figcaption><\/figure>\n\n\n\n

      N\u1ebfu nh\u01b0 b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1edbi \u0111ang \u1ea5p \u1ee7 d\u1ef1 \u0111\u1ecbnh m\u1edf m\u1ed9t spa ri\u00eang, \u0111\u1eebng v\u1ed9i lo l\u1eafng l\u00e0m sao \u0111\u1ec3 qu\u1ea3n l\u00fd spa hi\u1ec7u qu\u1ea3 khi kh\u00f4ng c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c kh\u1ed5ng l\u1ed3 n\u00e0y. Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd spa Spa4u <\/strong>s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 gi\u00fap b\u1ea1n chia s\u1ebb \u00e1p l\u1ef1c n\u00e0y. T\u1eeb vi\u1ec7c t\u00ednh to\u00e1n h\u00f3a \u0111\u01a1n, l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng cho \u0111\u1ebfn b\u00e1o c\u00e1o doanh thu, bao qu\u00e1t xu\u1ea5t – nh\u1eadp kho,…t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p trong m\u1ed9t \u1ee9ng d\u1ee5ng nh\u1ecf g\u1ecdn, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 qu\u1ea3n l\u00fd. <\/p>\n\n\n\n

      Hi\u1ec3u r\u00f5 t\u00ednh ch\u1ea5t v\u00e0 y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, qu\u1ea3n l\u00fd spa hi\u1ec7u qu\u1ea3 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 n\u1eefa.
      <\/p>","protected":false},"excerpt":{"rendered":"

      L\u00e0m \u0111\u1eb9p l\u00e0 m\u1ed9t ng\u00e0nh d\u1ecbch v\u1ee5 xu h\u01b0\u1edbng v\u00e0 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea1nh tranh. B\u1ea1n \u2013 m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u0111am m\u00ea v\u00e0 mong mu\u1ed1n s\u1edf h\u1eefu m\u1ed9t spa cho ri\u00eang m\u00ecnh \u2013 c\u1ea7n m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n \u0111\u1ec3 qu\u1ea3n l\u00fd spa th\u00e0nh c\u00f4ng, ph\u00e1t tri\u1ec3n \u0111\u01b0\u1eddng d\u00e0i. 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